WhatsApp Messenger is a proprietary, cross-platform im subscription service for smartphones. Along with texting, users can send the other person images, video, and audio media messages. The client software programs are available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone
Competing with numerous Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages per day. According to the Financial Times, WhatsApp "has done to SMS on cellphones what Skype did to international contacting landlines. The services free for the 1st year then costs $0.99/Yr.
Everyone understands that WhatsApp is a superb tool for messaging friends however everything you did not know is that WhatsApp bring campaign tool to build marketing leads. The App is free therefore it may serve as a strong marketing channel with all the potential of getting clients for the business more than anything else.
Why Choose WhatsApp for the advertising campaign?
The App is almost free!
It is possible to send wide range of messages with no limits. It's available for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Everyone is utilizing it since you do not have to search for a how do people fill out details or confirm your identity to use it. It simply needs your mobile number and you're done!
Better features than traditional SMS/MMS
WhatsApp supports a variety of message types, from simple text to pictures to audio recordings. Often a MMS message would any lot of cash to send, therefore the undeniable fact that it may be shipped to as many customers and prospects as you like for free is great.
You can even send GPS location of the stores! Product videos, Product images and audio messages (a brief personal message from your CEO could be sent to multiple clients and prospects at one go!) this glorious App supports just everything. You can start your own personal WhatsApp group and may invite customers and prospects to participate, or you will create an internal marketing group which assists you stay connected with your campaign peers 24/7.
So WhatsApp as a campaign tool is capable of doing everything a conventional e-mail or SMS campaign could do. Most importantly Whatsapp is close to our heart, people can't place their hands using their company phone because of this App. Hence any message communicated through this medium gets the immediate and maximum outreach.
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